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Participants and Roman-costumed performers beneath the Legion Run start arch

LEGION RUN SPONSORSHIP OPPORTUNITIES

MAKE YOUR BRAND
PART OF THE EXPERIENCE.

Connect with participants and spectators through branded obstacles, live activations, product sampling and content built around an experience people share. Explore Legion Run sponsorship packages tailored to your market, objectives and budget.

Request sponsorship packages

Tell us about your brand and the market you are interested in. We will follow up with relevant partnership options.

Explore partnership opportunities ↓

Brands that have been part of Legion Run

Brands that have joined the experience across previous editions and markets.

Lay’s Pepsi Shark Energy Drink Lion Pizza Hut Land Rover Rexona DB Schenker Sodexo TELUS Mercedes-Benz Carlsberg Yamaha Columbia Lenovo Roobar Great Wall Red Bull Škoda Reebok Amstel Fiat Jamieson Gatorade Volkswagen OPAP Powerade The Stars Group Betano Herbalife Nutrition Coca-Cola Heineken ecommbx Mitsubishi Motors Flutter International Costa Coffee

SHARED CHALLENGES. REAL CONNECTIONS.

Meet people through an experience they choose to share.

Legion Run is a team-oriented 5 km obstacle experience built around shared challenges, helping one another and a festival atmosphere.

It brings together adults taking part with friends, colleagues and teams, alongside the people who come to support them. The course creates moments of teamwork; the festival area gives brands space for conversation, product discovery and participation.

A relevant activation can make your brand a useful and memorable part of that day, with agreed opportunities to build the story before and after the event.

Brand awarenessProduct trial and engagementContent opportunitiesEmployee and client involvement

A PARTNERSHIP BUILT AROUND YOUR GOALS

Choose how your brand takes part.

01

Branded obstacles and signature moments

Integrate your brand into selected course, start or finish moments that participants experience and photograph.

02

Live activation and product sampling

Create a festival-area presence for product trial, demonstrations and direct interaction with participants and spectators.

03

Content and campaign integration

Explore agreed opportunities across event communications, social content, photography and video before and after event day.

04

Team and client experiences

Include employee or client participation as part of a wider partnership built around your goals.

Participants helping one another over a Lay’s-branded obstacle wall
Lay’s · A branded challenge participants share
Participants helping a teammate climb a Betano-branded wall
Betano · Teamwork at the heart of the experience
Powerade branding across a Legion Run climbing obstacle
Powerade · A distinctive presence on the course

SEE IT. FEEL IT.

The experience, in motion.

BEFORE

Event communications and promotion

DURING

Live brand interaction

AFTER

Agreed photo, video and recap content

Your proposal will define the available rights, activation scope and deliverables for the selected event.

AN EXPERIENCE PEOPLE SHOW UP FOR

SOLD OUT

A track record of full-capacity editions

Thousands of people. Shared challenges. Memorable brand moments.

Our event history includes repeated sold-out editions and thousands of participants coming together to take on the course as a team.

That shared experience creates opportunities for brands to become part of the day through useful, engaging and memorable activations.

We will share the relevant event and audience context for your chosen market when we discuss your partnership.

Request sponsorship packages

LET’S FIND THE RIGHT FIT

Get the right sponsorship options for your brand.

Request the packages for your chosen market and start a conversation about the right fit. We will use your objectives to recommend relevant opportunities and shape a proposal around your priorities.

Request sponsorship packages

What we will discuss

  • The relevant event and audience context.
  • Available sponsorship and activation options.
  • Proposed deliverables, commercial terms and production responsibilities.
  • The objectives and reporting appropriate to the agreed activity.

01 / Tell us about your brand.

Share your market and any initial goals.

02 / Explore the options.

We discuss relevant packages and availability.

03 / Shape the partnership.

Agree the activation, deliverables and budget.

START THE CONVERSATION

Request sponsorship packages

Tell us which country or countries you have in mind — anywhere in the world. We are open to exploring new markets with the right sponsorship partner. Add a few words about your goals if you already have a brief.

Packages tailored to your brand, objectives and market.

Use the email where you would like to receive the options.

We use your details to respond to your sponsorship enquiry. Read our Privacy Policy.

YOUR QUESTIONS, ANSWERED

Planning a partnership?

Can you tailor a package to our objectives and budget?

Yes. We discuss your objectives, preferred market and budget to propose a relevant combination of sponsorship rights and activation opportunities.

Can we partner across more than one market?

Tell us which markets you are considering. We will discuss the available events and whether a coordinated partnership fits your plans.

Can our agency enquire on behalf of a client?

Yes. Enter your agency name and share the client’s category or objectives if you can. We can discuss the brief during follow-up.

How much does sponsorship cost?

The proposal depends on the event, selected rights and activation scope. We will set out the commercial terms and any separate production or activation costs.

Is category exclusivity available?

Category rights depend on the event and existing agreements. We will confirm availability when we discuss your enquiry.

Request sponsorship packages